Wednesdays: April 18th, 25th and May 2nd from 9:30 AM – 11:00AM

Creative Lab – 2nd Floor – Halifax Central Library | REGISTER HERE

About the Workshop: Every great cause needs great spokespeople who understand how to talk to and work with journalists. In this three-class workshop, we will cover the basics of setting your organization, cause, or your candidacy up for success when it comes to how you approach the press. This will include:

  • Why speaking to the press matters: understand how the conversations you have with journalists can move a political agenda forward,
  • The basics of media interviews: how to get them, and what to do when you’re invited to participate in one;
  • The journalist’s work environment: what you need to know;
  • Your rights: questions you can and should ask of journalists before agreeing to do an interview;
  • How to adapt: learning to interview well for different types of media (e.g. TV vs. print);
  • How to respond: learn to handle questions you didn’t expect or want to get;
  • The long game: strategies for making sure you get invited back, and more

The workshop will be taught using presentation-based teaching and skills practise in small groups.

Who this workshop is for:

This course is designed for people who are interested in learning the basics of speaking to and working with the media in Nova Scotia. The course is ideal for those who are communicating about something in a political environment.
These people might include:
  • first-time spokespeople,
  • non-profit and business leaders,
  • advocates and activists,
  • researchers,
  • prospective candidates for public office and elected representatives
  • students and learners of all ages looking to broaden their skills and knowledge base

Participants should arrive ready to learn and practise the skills being taught.

Register by April 11th 

$55: Students/Low-Income Rate | $75: General Rate | $95: Civic Champion Rate

Instructor: Mark Coffin

Mark Coffin is the Executive Director at Springtide. He is a politics educator who has been working in and around politics for over a decade. He’s held spokesperson roles in a variety of organizations for over 10 years and has done over 400 media interviews for print, TV, and radio on a range of political subjects including education policy, community and civic engagement, and democratic reform.

As host of Springtide’s Off Script podcast for the past two years, he’s deepened his appreciation and understanding for the work that happens on the opposite side of the mic. Mark is passionate about helping others share messages about the causes they are passionate about.



The Fine Print


Course Cancellation: Courses without sufficient registration seven days prior to the start date may be cancelled. If cancelled, a full refund will be issued to registrants at that time.

Refund Policy: Participants who wish to cancel their registration seven or more days in advance of the start date will receive a 50% refund. Refunds will not be issued within seven days of the course start date.



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